Surround Sound helps brands build a more effective creative testing process. We combine branded direct-response creative with whitelisted ads and Meta Partnership Ads to help brands keep scaling on Meta without increasing acquisition costs.
Meta's own data shows Partnership Ads generate 19% lower acquisition costs and 13% higher click-through rates than traditional ads, making them one of the platform's most effective advertising formats.
Surround Sound also helps brands reach new audiences even after their existing Meta creative starts to lose momentum. The biggest bottleneck in Meta advertising usually isn’t audience size. It's having enough ad creative to keep reaching different types of buyers with fresh messaging.
The strongest Meta accounts aren't built on a single funnel. They're built around multiple funnels and personas that reach customers at different stages of the buying journey, giving Meta more opportunities to find what works.
Branded Direct-Response Creative
Performance creative built to test new messages, offers, and customer insights through your brand account.
Creative Testing Framework
Every funnel is tested across different customer avatars and creative concepts to identify what resonates most.
Whitelisted Ads Through The Review Board
Editorial-style advertising delivered through our owned media property, giving brands a way to showcase reviews and testimonials outside of their branded account.
Scaling Winning Creative
Winning creative receives additional budget only after meeting predefined performance benchmarks. Budgets are increased based on performance, not assumptions.
Meta Partnership Ads
Influencer-led advertising run directly through creator handles, combining social proof with the reach of paid media.
Integrated Team Support
We work alongside your internal media buyers or agency partners to strengthen the creative side of the account without disrupting existing workflows.
Partnership Ads aren't replacing traditional advertising. They're enhancing it.
The best Meta accounts use both branded creative and creator content because each plays a different role in the buying journey.
Why Influencer Recommendations Work.
Consumers are naturally skeptical of advertising. Influencer recommendations reduce that skepticism.
When someone discovers a product through an influencer they already follow and trust, the buying decision often feels less risky and more authentic.
Creator Content Helps Reach New Buyers.
As brands scale, reaching colder audiences becomes more challenging.
Partnership Ads introduce a different voice into the buying journey, helping brands connect with consumers who might otherwise ignore traditional advertising.
Fresh Creative Extends Performance.
Meta rewards fresh creative. Partnership Ads give brands a steady stream of new content to test long after a single winning ad would normally fatigue.
Having more creative to test helps performance hold up longer as spend increases.
Why More Creative Diversity Gives Meta More to Work With.
Meta's systems perform best when they have a broad range of inputs to learn from. That’s why we develop creative across multiple creators, customer avatars, and creative formats.
The more creative variation Meta has to work with, the easier it becomes to identify what resonates with audiences.
Why Creator-Led Advertising Continues to Grow.
Meta continues to invest in tools that make it easier for brands and creators to work together.
Meta sees creator-led advertising as a major part of the platform's future, and the brands building creator ecosystems today are positioning themselves ahead of that shift.
Most creative agencies focus on designing a handful of ads. We build multiple funnels and continually test new creative so Meta can reach more buyers throughout the journey.
“Surround Sound helped us build a whitelisting program that’s become a core part of how we scale on Meta. Every funnel speaks to a different customer avatar and the testing velocity has been a step change.”
Lynn Ma
Co-founder, Filterbaby
“Surround Sound helped us scale our creative output ahead of Black Friday and the work has only expanded since. Over the past few months they’ve supported multiple product launches and we’re producing more ads each week than we ever had before.”
Kieran Matthews
CEO, Equip
"Andrew has been on both sides of the table, Co-founding MoonBrew and now running Surround Sound. He brings the instincts of someone who's actually had to grow and scale a brand, not just create ads for one."
Jason Goode
CEO, Flakes
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