The brands winning on the platform aren't relying on a single message, a single audience, or a single creative format.
They're building multiple funnels and testing different creative approaches to reach customers at different stages of the buying journey.
The challenge isn't making more ads, but building enough to test consistently and learn what’s actually working.
That's why we started Surround Sound. We help DTC brands create, test, and scale Facebook ad creative that gives Meta more opportunities to find profitable growth.
The Facebook ad accounts that perform best aren't powered by a single creative concept.
Every engagement is designed to help brands increase creative output and identify winning ads faster through ongoing testing.
Customer Avatar Research
Identify overlooked objections and buying triggers across multiple customer segments.
Viral Ad Analysis
Analyze creative patterns across Meta to uncover opportunities worth testing.
Hook Development
Build multiple opening angles designed to stop the scroll and improve thumbstop rate.
Creative Production
Produce branded DR creative, influencer content, whitelisted ads, and Partnership Ads.
Creative Testing Framework
Test concepts across multiple avatars, offers, formats, and messaging angles simultaneously.
Scaling Winning Ads
Winning ads receive additional budget only after proving performance through real data.
Partnership Ads have become one of the most effective ways to introduce new creative into Facebook ad accounts.
Instead of relying solely on branded content, brands can leverage influencer-led creative that feels more authentic and trustworthy to consumers.
Influencer Content Creates Trust Faster.
Consumers trust recommendations from people more than they trust claims from brands. Influencer content can make a product feel more credible because the recommendation is coming from a person rather than a brand.
Partnership Ads Increase Creative Diversity and Testing Opportunities.
Every creator brings a different communication style, perspective, and audience connection. That variety creates more opportunities to discover winning ads.
Creator Ads Reach Colder Audiences More Effectively.
As brands scale, cold audience acquisition becomes more challenging and expensive, which leads to rising CACs.
Influencer content often helps bridge the trust gap that exists between unfamiliar brands and skeptical buyers.
Meta Is Investing Heavily in Influencer Advertising.
Meta continues expanding influencer advertising products, Creator Marketplace capabilities, and Partnership Ads infrastructure.
In fact, Meta's Partnership Ads product has reportedly reached an annualized revenue run rate exceeding $10 billion, highlighting the growing role influencer advertising plays within Meta's ecosystem.
The direction of the platform is clear. Influencer ads are becoming a core component of modern Facebook advertising.
The difference between the best Meta Ads agency and an average one isn't how many ads get produced. It's how systematically those ads are tested, analyzed, and improved.
“Surround Sound helped us build a whitelisting program that’s become a core part of how we scale on Meta. Every funnel speaks to a different customer avatar and the testing velocity has been a step change.”
Lynn Ma
Co-founder, Filterbaby
“Surround Sound helped us scale our creative output ahead of Black Friday and the work has only expanded since. Over the past few months they’ve supported multiple product launches and we’re producing more ads each week than we ever had before.”
Kieran Matthews
CEO, Equip
"Andrew has been on both sides of the table, Co-founding MoonBrew and now running Surround Sound. He brings the instincts of someone who's actually had to grow and scale a brand, not just create ads for one."
Jason Goode
CEO, Flakes
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