Every winning direct response ad has a lifespan. Performance eventually levels off, audiences become saturated, and costs begin to rise. Brands that continue growing replace those ads with new concepts before creative fatigue becomes a bottleneck.
Surround Sound is built around that reality. We produce a high volume of performance creative every single week, so your team always has new ideas to test, refine, and scale.
As Meta budgets increase, many brands don’t know how much creative to test to sustain their growth. We have the experience (and visibility into high spending accounts) to understand the velocity of new creative needed to drive testing strategy.
Direct response ads are a core part of that strategy, giving Surround Sound a way to develop new concepts and identify what can support additional Meta spend.
We establish which direct response concepts perform for your brand, then build on those signals with new hooks, formats, and customer avatars.
Surround Sound works across a portfolio of DTC brands, generating far more creative data points each week than an internal creative team.
Surround Sound delivers a high volume of creative to fuel direct response ads as part of our three-funnel system designed specifically for Meta.
One of our clients, Equip, wanted to scale Meta spend ahead of Black Friday. The issue: their existing ads were hitting a ceiling, while their internal team was stretched thin.
Surround Sound stepped in as a dedicated partner, expanding direct response creative and UGC while building out Equip’s Partnership Ads funnel.
To beat creative fatigue, we shipped 60 new ads each month to fuel Equip’s creative engine, driving 2x ROAS heading into Black Friday.
Surround Sound’s three-funnel system starts with branded DR: performance creative running from your brand’s own Meta account.
We develop hook-led concepts across customer avatars, formats, and angles, then use performance to determine what’s working and what to test next.
From there, whitelisted ads introduce a third-party perspective, while Partnership Ads leverage an influencer’s trust. Together with branded DR, each funnel gives the brand a distinct way to test creative and find what performs.
“Surround Sound helped us build a whitelisting program that’s become a core part of how we scale on Meta. Every funnel speaks to a different customer avatar and the testing velocity has been a step change.”
Lynn Ma
Co-founder, Filterbaby
“Surround Sound helped us scale our creative output ahead of Black Friday and the work has only expanded since. Over the past few months they’ve supported multiple product launches and we’re producing more ads each week than we ever had before.”
Kieran Matthews
CEO, Equip
"Andrew has been on both sides of the table, co-founding MoonBrew and now running Surround Sound. He brings the instincts of someone who's actually had to grow and scale a brand, not just create ads for one."
Jason Goode
CEO, Flakes
.webp)