Most brands already know their ads will fatigue. It’s harder to know exactly how much creative it takes to stay ahead of that fatigue. Surround Sound has an answer to that, one designed to work directly alongside your internal team.
We start with the performance data already in your account, then build new hooks, formats, customer avatars, and angles around what is actually working. Surround Sound also tests across our full client portfolio, which means we generate far more creative data points every week than a single internal team working on one account.
That broader view means your team is never limited to past winners in your account. We bring new opportunities into the testing pipeline, then decide which ads get more budget based on performance.
Building more creative is only useful if it helps the account grow. Surround Sound decides how much creative to test, which funnels to run it through, and when ads are ready to scale.
A strong click-through rate in the first few days does not predict how an ad will hold up under real spend. That’s exactly why Surround Sound treats testing and scaling as two separate stages.
New creative gets tested at lower budgets first. It only moves to scale once it clears a 3-day rolling ROAS threshold with statistically meaningful spend behind it, keeping every scaling decision grounded in results.
For a marketing executive, that means your Meta budget follows results, not early impressions.
As spend increases, running every new concept through the same type of ad limits what your team actually learns from the creative. Surround Sound treats the account like a portfolio instead, built across three distinct funnels.
Branded direct response ads establish which messages, hooks, and customer avatars perform through your own account. Then whitelisted ads extend that foundation, bringing in third-party product opinions and conversion tracking. Lastly, Partnership Ads bring a third environment to the table, pairing your brand with an influencer's trust and audience relationship. Partnership Ads are only introduced once spend justifies the added cost.
Your next dollar of Meta spend does not have to rely on finding one more variation of the same branded winner.
“Surround Sound helped us build a whitelisting program that’s become a core part of how we scale on Meta. Every funnel speaks to a different customer avatar and the testing velocity has been a step change.”
Lynn Ma
Co-founder, Filterbaby
“Surround Sound helped us scale our creative output ahead of Black Friday and the work has only expanded since. Over the past few months they’ve supported multiple product launches and we’re producing more ads each week than we ever had before.”
Kieran Matthews
CEO, Equip
"Andrew has been on both sides of the table, co-founding MoonBrew and now running Surround Sound. He brings the instincts of someone who's actually had to grow and scale a brand, not just create ads for one."
Jason Goode
CEO, Flakes
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