Health and wellness customers don't always buy the same product for the same reason. One may respond to a specific benefit, while another needs reviews, testimonials, or validation from an influencer before buying.
Surround Sound tests creative against those distinct motivations across multiple funnels. This helps identify new messages and customer avatars that can support additional Meta spend.
Creative has to keep up with the level of spend a health and wellness brand wants to support. Surround Sound provides the creative capacity and testing system to do that.
Health and wellness products often have more than one viable reason to buy. For example, a daily supplement might appeal to someone pursuing a specific health goal, incorporating it into an existing routine, or looking for proof before purchasing.
Surround Sound tests those opportunities through a three-funnel approach:
1. Branded DR establishes what resonates.
2. Whitelisted ads showcase reviews and testimonials outside the branded account.
3. Partnership Ads introduce influencer trust at higher spend tiers.
As CAC rises, this strategy provides the flexibility health and wellness brands need. Messaging and customer avatars are tested across more than one funnel, instead of relying on branded creative alone.
For marketing leaders, the challenge at scale is producing enough strong creative to support higher levels of Meta spend. That’s why Surround Sound tests across a range of DTC brands, generating more data points each week across hooks, formats, and creative angles than an internal creative team.
For health and wellness brands, that broader testing environment can inform new ways to position products and reach different customers.
With additional insight from testing, your brand gains a dedicated Meta creative engine shipping 30 to 50+ ads every month, backed by data from every account we run.
“Surround Sound helped us build a whitelisting program that’s become a core part of how we scale on Meta. Every funnel speaks to a different customer avatar and the testing velocity has been a step change.”
Lynn Ma
Co-founder, Filterbaby
“Surround Sound helped us scale our creative output ahead of Black Friday and the work has only expanded since. Over the past few months they’ve supported multiple product launches and we’re producing more ads each week than we ever had before.”
Kieran Matthews
CEO, Equip
"Andrew has been on both sides of the table, co-founding MoonBrew and now running Surround Sound. He brings the instincts of someone who's actually had to grow and scale a brand, not just create ads for one."
Jason Goode
CEO, Flakes
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