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Instagram Ads for Brands: One Part of Meta’s Creative System.

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One Meta Account Doesn't Need Separate Creative Strategies.

Surround Sound implements one cohesive strategy across an entire Meta account. Creative is tested through different customer avatars, formats, and funnels, and Meta decides where each ad performs best.

That's what keeps resources focused on scaling creative and testing more distinct ideas, instead of splitting attention across separate strategies.

Give Meta More Creative to Work With.

For marketing leaders, the advantage of working with Surround Sound is operational efficiency. We provide the creative capacity to increase what a Meta account can test without requiring the brand to build separate workflows around individual placements.

Business Priority

  • Support higher levels of Meta spend.
  • Reduce dependence on a small number of winners.
  • Diversify beyond branded creative.
  • Increase creative capacity without rebuilding the internal team.

Surround Sound Approach

  • Ship 30–50+ new ads per client each month.
  • Test across multiple hooks, formats, angles, and customer avatars.
  • Start with branded DR, then introduce whitelisted and Partnership Ads as one cohesive strategy across Meta.
  • Work alongside the brand’s existing media-buying setup.

For brands investing in Instagram ad creative, every new asset should strengthen the broader Meta account. More creative means more opportunities to test, learn, and scale across placements.

See Our Meta Ads in Action.

Three Funnels Give Meta Different Sources of Trust.

Instagram ads for brands don't all have to come from the brand's own handle. Surround Sound's three-funnel system creates different sources of trust within the broader Meta strategy.

1. Branded DR is the foundation, testing hook-led performance creative from the brand's own account.
2. Whitelisted ads give brands a way to showcase reviews and testimonials outside their branded account.
3. At higher spend tiers, Partnership Ads introduce influencer advertising through an influencer's handle.

These three funnels give brands more ways to test messages, customer avatars, and sources of trust as Meta spend increases.

DTC Brands That Work With Surround Sound.

“Surround Sound helped us build a whitelisting program that’s become a core part of how we scale on Meta. Every funnel speaks to a different customer avatar and the testing velocity has been a step change.”

Lynn Ma

Co-founder, Filterbaby

“Surround Sound helped us scale our creative output ahead of Black Friday and the work has only expanded since. Over the past few months they’ve supported multiple product launches and we’re producing more ads each week than we ever had before.”

Kieran Matthews

CEO, Equip

"Andrew has been on both sides of the table, co-founding MoonBrew and now running Surround Sound. He brings the instincts of someone who's actually had to grow and scale a brand, not just create ads for one."

Jason Goode

CEO, Flakes

Scale Your Meta Creative Capacity.

Surround Sound was founded by Andrew Case after helping scale MoonBrew to more than one million customers, bringing firsthand DTC experience to every client engagement.

That experience matters when Meta spend reaches a level where growth has to work for the broader business. Marketing leaders aren't just managing creative fatigue and testing capacity. They also have to increase spend within constraints like payback periods, inventory, and acquisition economics.

With those constraints in mind, Surround Sound works alongside your existing media-buying setup as a dedicated Meta creative engine. Our partnership provides the additional testing opportunities a tight budget needs to beat ad fatigue.

Questions, answered.

Should Instagram ads for brands have a separate creative strategy?
How does Surround Sound decide what to test next?
How much creative does a brand need as Meta spend increases?
How can brands increase Meta creative capacity without growing their internal team?
How do Surround Sound's three funnels work across Meta?
How does a larger creative pipeline affect Meta efficiency?
Does Surround Sound manage Meta media buying?
How should Instagram fit into a cohesive Meta creative strategy?

LET'S TALK

Ready to unlock scale on Meta?

Book a 30-minute intro call. We'll review your current ad account and tell you whether we're a fit.

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Performance creative for 8 and 9-figure DTC brands. Three funnels, one integrated system.

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