A CPG Marketing Agency for Brands Whose Growth Is Outpacing Creative.

Meta Budgets Often Outgrow Creative Operations.

As Meta spend grows, the budget often outpaces the creative available to support it. 

For example, a supplement, skincare line, or food and beverage brand can only lean on one or two winning concepts before creative fatigues. Finding the next one requires testing at a volume most internal teams aren't built for.

Surround Sound solves for exactly that gap. As a dedicated Meta creative engine, we add to your production and testing capacity to keep finding new opportunities.

How the Right CPG Marketing Agency Protects the Payback Behind Higher Meta Spend.

Surround Sound ships 30–50+ new ads per client each month using a creative system built specifically for Meta, so every dollar of spend has a better shot at hitting payback targets. For CPG brands, that means testing new angles every week across ingredients, formulations, and use cases to keep pace with an ever-evolving product line.

CPG Growth Depends on Finding More Reasons to Buy.

The advantage of a repeat-purchase product is also a creative opportunity: the same product can earn a place in someone's routine for different reasons.

For example, a supplement may sell around a wellness goal, an ingredient, or a proof point. Even food and beverage products can compete on taste or convenience.

That’s why we identify which reasons support profitable acquisition and then test creative at a high volume instead of only pushing a single message.

Surround Sound has the experience to develop that kind of creative across CPG categories, using performance data to uncover which concepts resonate and deserve more investment.

Build More Than One Path to the Purchase.

A CPG purchase rarely depends on brand messaging alone. Customers may encounter the product through the brand itself, seek validation from reviews, or respond to a recommendation from someone they trust. Surround Sound's three-funnel system is built to test each of those paths.

Branded DR establishes the performance foundation. It's where the brand directly tests the product and positioning. Once those tests provide useful signals, whitelisted ads apply what works from a different angle, testing that same creative through a third-party perspective. Then, as spend increases, Partnership Ads tap into an influencer's trust and relationship with their audience to drive purchases.

For example, consider a personal care brand whose direct response ads show one particular benefit that consistently drives acquisition. Whitelisted creative then tests whether outside validation strengthens that benefit. Partnership Ads later test how the same benefit lands with your audience when it comes from a lifestyle influencer.

What DTC Brands Say About Working With Surround Sound.

“Surround Sound helped us build a whitelisting program that’s become a core part of how we scale on Meta. Every funnel speaks to a different customer avatar and the testing velocity has been a step change.”

Lynn Ma

Co-founder, Filterbaby

“Surround Sound helped us scale our creative output ahead of Black Friday and the work has only expanded since. Over the past few months they’ve supported multiple product launches and we’re producing more ads each week than we ever had before.”

Kieran Matthews

CEO, Equip

"Andrew has been on both sides of the table, co-founding MoonBrew and now running Surround Sound. He brings the instincts of someone who's actually had to grow and scale a brand, not just create ads for one."

Jason Goode

CEO, Flakes